Who knew that writing a cookbook about how to disguise veggies in a meal could be a winning formula? I recently had the pleasure of seeing Missy Chase Lapine, on The Big Idea. Turns out she has such a passion for family and food that she quit her day job. The former publisher of Eating Well magazine says the book is about how she developed a “hiding technique” to get her daughters, both picky eaters to eat what she gave them. Missy was propelled into action after reading an inspiring quote on a card that said, “Never let the odds keep you from doing what you know in your heart you were meant to do.â€? As Missy chimed in saying, “The response has been incredibleâ€? Donny enlisted her to talk about the details of her phenomenal success. Here’s are some of the things Missy mentioned: She’s sold 120,000 copies of her book, “The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals,” since April 2007. The book has been on the New York Times Bestseller List. Missy just signed with a licensing firm. Frozen Entries are coming soon. She is filming a TV pilot. Missy received a 6-figure advance for a Sneaky Chef Men’s book to be released next year. All this from putting veggies in food! Her brownie recipe includes blueberries and spinach. No doubt her years spent testing these healthy recipes on her own children have paid off quite well.
This entry was posted on Wednesday, October 24th, 2007 at 5:50 am and is filed under Women Entrepreneurs, Inventors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.3 Responses to “Sneaky Food Chef Rakes In a Fortune”
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October 25th, 2007 at 12:30 pm
I loved reading this article. It gave me much more hope that I am heading in the right direction. I am in the middle of changing business names…but How do I get on the BIG IDEA? I was part of their audience and even got on the website video, for asking a question after the show. I want to be ON the show. Any ideas? Any articles on how to pitch to tv shows? or magazines?
October 25th, 2007 at 10:05 pm
[…] programs, and demonstrations that teach families how to eat healthier.” according to a post on Entrepreneur.com, Lapine has signed with a licensing firm, and a series of Sneaky Chef frozen entrees are due out […]
October 27th, 2007 at 9:30 am
I have got to get this book!!! Unless it’s salad, my kids won’t eat it. If it’s stuck on the side of the plate forget it!!! Thanks for the info.