The business of finding that special someone has become ridiculously profitable for dating companies. And it doesn’t matter if you are a big fish or a one-man band.
Consider the proliferation of dating sites like PerfectMatch.com and MingleCity.com. TV commercials have been cropping up for Chemistry.com and, for a hot minute, I noticed that Dr. Phil had hung his shingle up at Match.com. Meanwhile, Marcus Frind, founder and CEO of Plentyoffish.com, has managed to take the free dating site he’s been running out of his apartment since 2003 to the top (Number one in Canada, number one in the UK and number three in the U.S.) using artificial intelligence. He probably figured, why buy the cow when you can develop an AI to run your site for pennies on the dollar? Frind, a 29-year-old computer programmer who appeared on The Today Show last summer, works a measly 10 hours a week and rakes in net profits of about $10 million a year. Clearly he’s struck a nerve worldwide. So, from what I can see, dating and the search for love represent a culture on the rise that doesn’t appear to be slowing down any time soon.
Another observation is the growing trove of TV shows such as The Bachelor and Flavor of Love, not to mention the copycat spinoff shows now airing. I suppose people need something to talk about at the water cooler, eh?
Have you noticed that matchmakers are now the “new kid” on the TV chopping block? I suppose it’s time for them to bask in their 15 minutes of fame. I’m wondering whether some TV exec is going to get the ax when the first matchmaker show fails. Here’s a snapshot of the shows already airing:
Millionaire Matchmaker recently premiered on Bravo, starring third-generation matchmaker Patti Stanger. Boy is she a pistol! One minute she’s complaining because the chicks she’s selected aren’t what she considers hot (a seven on a scale of 10). Then she’s exasperated when her Gulf Stream-clad bachelors only want to date bombshell beauties (duh).
The other matchmaker newcomer is the tempestuous Patti Novak, star of A&E’s Confessions of a Matchmaker. Novak runs her business from her Buffalo (New Yawk) office and was recently seen on Oprah as “America’s Toughest Matchmaker.”
Based on most of what’s out there in the world of dating, my first reaction was, “Is that all there is?” I was feeling unfulfilled about the whole thing—I would compare my research to eating Chinese food; I was hungry an hour later. But I kept thinking, “There’s got to be a better way!” And there is. In fact, in my next blog post, I’ll share my findings about MatchMatrix.com, an exciting new relationship website that’s like a magic bullet for identifying your perfect match. You may want to take advantage of getting a free communication report at MatchMatrix.com.
If I were you I’d get a second free report for the person you are interested in to see if both of you share the same style of communication. I can’t wait to tell you how I personally tested MatchMatrix on myself as well as several friends, associates and a couple of journalists.
Your feedback is always a plus. In fact, some of my best ideas come from people like you. So keep those comments coming. Your feedback lets me know which topics are important to you.
Cheers!
Michelle
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